Storing CBD topicals properly is important to ensure their effectiveness and longevity. CBD topicals, such as creams, balms, and lotions, can degrade over time if not stored correctly. They should be stored in a dark place at room temperature. Speaking of temperature, avoid extreme temperatures: Extreme cold or hot temps can negatively impact the consistency and effectiveness of CBD topicals. Don't store them in the freezer or leave them in a hot car. Make sure, too, that the container or jar is tightly sealed after each use. This will help prevent air and moisture from getting inside, which can also degrade the product over time.